Using AI to Optimise Your LinkedIn Profile

LinkedIn profiles have two audiences: humans and the platform's search algorithm. The best profiles work for both. They use language that matches what recruiters and hiring managers search for, while reading naturally and compellingly to a human who lands on them.

Most people's LinkedIn profiles are weak on both counts. The headline is a job title. The about section is either blank or a generic summary. The experience bullets are responsibilities, not achievements.

AI writing tools can fix this quickly.

Start with the headline

Your headline is the first and most-read piece of text on your profile. The default is your current job title, which tells recruiters what you are currently doing but says nothing about what you bring or who you're right for next.

Better headlines name your specialism, your impact, and ideally include a keyword that matches roles you want. "Senior Product Manager | SaaS B2B | Scaled two platforms from 10K to 1M users" is more useful than "Product Manager at Company Name."

Use the LinkedIn headline writer to generate five or six options and pick the one that's most accurate to your actual positioning.

The About section

This section is often wasted on a third-person biography. It works better as a direct statement in first person about what you do, who you do it for, and what makes you good at it.

Paste your CV or work history into the professional bio generator and ask for a LinkedIn About section in first person. Add one or two specific achievements or details that you would want a recruiter to notice.

Experience bullets

Responsibility bullets ("managed a team", "responsible for content strategy") are the weakest form of experience description. Achievement bullets with numbers are stronger ("grew organic traffic by 180% over 12 months through a content programme I built from scratch").

Use the resume builder tool to rewrite your experience bullet points with quantified achievements. Even rough estimates with context are better than vague responsibilities.

Keywords for discoverability

LinkedIn search is keyword-based. If you want to appear in recruiter searches for your target role, your profile needs to include the terms those recruiters are searching.

Use the keyword research tool to generate the most common terms for your role and industry, then work them naturally into your headline, about section, and experience descriptions.

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